INSTOCK
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Saturday, July 18, 2009
9:00 am - Registration Opens |
Click on Speaker name for more info... more to be added shortly. * |
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10:00 am The PR Quest...Learn about preview and advance copies (and how many you should print), how to present your book professionally to the media, seeking the right publicity possibilities for your book, and how to (hopefully!) get some ink or airtime. |
Adrienne Biggs, Biggs Publicity |
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11:00 am - Room 1 Advice from the Traditional Side of PublishingFolks who work for traditional publishing companies offer practical advice for the self published culled from their years of working with books, marketing, and brand building. |
Moderator:
Michael Larsen, Literary Agent |
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12:00pm to 1:00pm - Lunch! We've got a fun outing planned for just down the street - come mingle with your fellow attendees. |
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1:00 pm - Room 1 Do Judge A Book By Its CoverThe cover as a marketing device - how to develop a cover that grabs attention. |
Stefan Gutermuth, Stefan Gutermuth Graphic Design |
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1:00 pm - Room 2 Getting The Word Out - Utilizing Online MarketingTips and methods for spreading the word about your book using the Internet, social networks sites, and guerilla efforts. |
Moderator: Patricia Volonakis Davis, Author, Harlot's Sauce:
A Memoir of Food, Family, Love, Loss, and Greece
and Editor-In-Chief, Harlots' Sauce Radio
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2:00 pm - Room 1 Book 'Em!The hows of getting your book made -- setting up your own publishing entity, ISBNs, selecting the Right POD or Printer for your project, choosing an appropriate size for your book, fixing a price that will cover costs and (hopefully) generate a profit, and other considerations that go into actually getting your books made. This panel will also cover ebooks, rankings, and other practicalities of getting your project to the finished product. |
Moderator: Paula Hendricks, Bay Area Independent Publishers Association |
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2:00 pm - Room 2 Bookstore Managers Tell It Like It IsThey know a thing or two about book buyers and selling books. These bookstore managers offer advice to the self published. |
Kitty Clark, Books Inc. |
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3:00 pm BrandMaking money beyond book sales - branding yourself. |
Moderator: Ellen Reid, Ellen Reid's Book Shepherding |
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3:00 pm Picked UpThe advantages and disadvantages of having your self published title picked up by a larger publisher. Plus we'll hear from authors that have published through both methods. |
Moderator: Peter Beren, Publishing Consultant and Acquisitions Scout |
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4:00 pm Successful Self Publishers
These folks did it - put out their own books and did well. Learn from the masters.... |
Moderator: Kathi Kamen Goldmark |
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5:00pm Cocktails!A chance to schmooze.... you do it so well. We'll also have raffle prizes. |
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* All speakers subject to change.
-Privacy